It is Serge’s trust for his wines, rooted in history and Lebanese terroir, that has led them to light the way for the natural wine movement. He would say: ‘My wines are natural. I am the one who makes them, but I do not interfere with nature. Taste them and listen to them and you will see!’ Serge enjoyed explaining this ‘No Touch Policy’ to anyone who would listen, and would eagerly show the incredible wines – both red and white – of complex longevity that were the result. He loved to travel, and it didn’t take him long to develop a worldwide support club for Chateau Musar, with followers eager every year to find out what his new vintage would bring.